What to Include in a Football Kit Quote Request

Why a vague enquiry creates a long email thread

Picture a team coordinator writing, “We need new kits for next season. How much would they cost?” It is a perfectly understandable first question, but the supplier still needs to know how many people are involved, which garments the team wants, whether goalkeepers need a different option and whether names or numbers should be printed. Each detail arrives in a separate reply, and soon nobody is certain which version of the request the quote should reflect.

A first quote request does not have to be a finished order. Its job is to provide enough context for a useful response and make clear which decisions are still open. A few well-chosen details in one message can prevent avoidable back-and-forth without forcing the club to invent information it does not have yet.

Explain who the kit is for and what you need

Start with the team or group: an adult side, youth squad, school team or company team. Say whether you are looking for a complete playing kit or only selected pieces, such as shirts or shorts. If you are unsure which garments fit your needs, say so and ask to discuss the options rather than guessing at a product name.

Give an approximate quantity, and label it as an estimate if the squad list is not final. Mention whether it includes goalkeeper variants, substitutes or staff. If numbers could change, a realistic range and a short explanation are more helpful than presenting a provisional count as definite. Ask the supplier to state the assumptions behind the quote so that everyone is comparing the same scope.

Share the design direction, not a pile of unexplained files

Describe the club colours and the look you have in mind in plain language: traditional, minimal, high contrast, or connected to the crest. Attach the current logo if you are authorized to use it, and mention whether sponsor artwork is expected. Label files clearly and identify the approved version. Several nearly identical crests with no explanation can slow down a design conversation instead of helping it.

A reference image or rough sketch can be useful, but distinguish inspiration from a must-follow instruction. Check that the club has permission to reproduce sponsor marks and seek approval where needed. The customizable kits on AEVO’s kits page can help you explore design possibilities; your message should still explain the needs of your own team rather than relying on a picture alone.

Say what is decided and what can follow later

The first enquiry often comes before every player has supplied a size, name and number. That is fine: say whether printed names and numbers are wanted, then explain that the final roster will follow. Ask which details are needed for an initial quote and which can be added later. There is no value in guessing at sizes just to make the enquiry look complete.

The same applies to a kit style, budget or colour variation. Separate must-haves—perhaps keeping the club colours recognisable or accommodating an existing sponsor—from preferences the team is open to discussing. If you have a date in mind for using the kit, present it as a planning need and ask for the current schedule. Request clarity on what the quote includes, shipping costs and order terms. Do not assume a product image answers those questions.

A hypothetical example of a useful first enquiry

Imagine a hypothetical youth club planning for next season. Its coordinator expects about 24 players to need shirts, shorts and socks, but two new players may join and the goalkeeper colour is undecided. Rather than wait for a perfect roster, the coordinator says the quantity is provisional, names and numbers are wanted, and sizes will follow once collected. The enquiry includes the club’s approved crest and colour references, and asks whether the first design proposal can show a goalkeeper option too.

This is an illustrative scene, not a real customer order or a claim about price or outcome. The useful habit is to separate what the club knows from what it still needs to decide and to state the question it wants answered. That lets the supplier respond to the same assumptions the team is using.

Make the request easy to answer

Keep the information together and easy to scan. Use a subject line that identifies the team and kit enquiry, put the relevant questions in the same message, and name one person to coordinate replies. A short paragraph or small list can help when there are several details, but separate messages from the coach, treasurer and players can leave conflicting versions in circulation.

When a quote arrives, look beyond the total. Check that it covers the garments, estimated quantity and print requests you described. If a detail appears to be based on an assumption, ask for clarification before the club compares options. A clear enquiry makes comparison easier; it does not replace checking the written terms before approving an order.

Take the next step

Once you have the basics together, contact AEVO to discuss a design and quote. AEVO’s website advertises a free design mockup within 24 hours; ask what the offer covers for your enquiry. A realistic first brief is more useful than waiting for details the team cannot know yet.